Evaluation Question 5

Using Question 4 as a base for this question, I will look at how my film opening attracts the audience that I envision my film would be best suited towards my product.

Starting off with the production logo at the start, because it looks a reasonable professional quality it could go some way to satisfy the psychographics of my audience. The succeeders would enjoy seeing a professional logo as it tells them this is a product of quality, but also because it is a niche unknown logo they will also be satisfied in their desire to try new things. Explorers would also be enticed by the logo for similar reasons, they enjoy exploring new and creative ideas so this logo would draw them in as it is brand new.

This scene would help to satisfy the age group of the audience that my film is aimed at. Because it is a fast paced driving sequence it adds a great deal of action and suspense, which would encourage a mid 20 to 30 year old audience to be drawn in as it is exiting. The age of my audience would also enjoy the non linear aspect of my opening, because it is multiple storylines and unclear as to the whole narrative at the start the younger generation would be more interested as they would want to see intellectual movies that challenge their views and make them think, which a linear blockbuster movie would be hard pressed to do. Also the age range is attracted with the main topic of the movie, finance coupled with action. They are in the age range that would be in the working environment and familiar with the finance aspect, even perhaps working in the finance industry which would help them relate more to the film. The action side fuels their desired lifestyles, the younger generation would want to do exiting things and aspire and achieve which this movie provides escapism to, the main characters got through exiting circumstances and are striving to achieve a goal.

This shot of the film appeals to the NRC grade of my audience. A higher NRC grade of B or A would be able to relate easily to the setting and understand that whoever lives in this house has a great deal of wealth. Also A and B NRC grades could aspire to live in a house like this one providing them escapism, showing them how it would be like to drive up to such a house. The bottom end of NRC grade is C1, which the setting still attracts them to. They would greatly aspire to live in a edifice such as that and like the Bs and As it would provide them escapism. But also this film opening does not alienate the audience that do not own such a property, the other half of the opening takes place in a suburban house using stereotypical normal props that you would find in your own home. The laptop on the wooden table is a familiar site to many people with NRC grades of C, B and A and would allow them to easily relate to the opening a lot better. The coupling of a familiar setting such as a dining table and the elaborate mansion house creates an interesting juxtaposition that also means that all income rates of the audience are included, people can relate to either setting, which allows my audience to be wider.

This shot on the left shows someone walking towards a door, this would address the film and television fans that my audience would be. Because my ideal audience would be one that takes in a great deal of film and television of a wide variety they would want to see a narrative that is interesting and new. This shot shows a snapshot of a character and an important part of the narrative but it does not reveal anything apart from some of the characters lifestyle, smart shoes and boots could suggest a high level job and a sense of authority. These little snapshots across my film opening create an interconnecting narrative that should keep film fans intrigued because it is non linear, it is more interesting. Also music lovers are not a major priority in my audience, I mentioned that it would be best if they consumed all types of music and especially enjoyed niche tracks. The music used in my opening is an unheard of song by an unknown band which would appeal to the niche music lovers and also appeal to the 'tribe' of my audience. The 'tribe' that my audience ended up being were street artists and they search for new culture which would inspire them, and a new different song would definitely fit their description.

The finance side of the opening attracts the education level of my audience, there would be more higher educated members of my audience that those with a standard education. The finance aspects are easier to understand to those with a higher education or a special interest in finance, it is also more likely that a higher educated audience member would have a job in finance, making the film much more relatable to them. A standard education does not impede the qualities of the film opening, it just could be more difficult to understand the plot and why financial things are happening. But the standard education audience is still addressed via the action and thriller part of the film, the fast paced car would entice them to watch one as even though it has a finance plot it clearly has elements of excitement throughout.

Gender, religion, race and sexuality are all attracted towards my film opening as it is welcoming to all kinds. In the opening and the entire film it does not objectivity, abuse or mock and kind of gender, religion, race or sexuality. Even though there are more male actors in the film and more Caucasian actors it does not exclude other genders/races from being addressed in the film. The subjects brought up in the film are gender and race-less so they would have no effect on any social group.

Overall my film opening addresses and attracts my audience by bringing together various topics, genres, settings, sounds and storylines that make sure that I have the widest audience appeal I can have. It does not exclude anyone but does gear towards more specific social classes of people.