Evaluation Question 4

Evaluation - Question 4

Background

Well raised person, from whatever background because in my film there is no ridiculing of any kind of background. It might be easier to relate to for people from middle class backgrounds or who had a suburban upbringing but it doesn’t mean it’s inaccessible to others. My perfect audience member would be from a middle class background as they would be able to identify the most with the film, and they would be more interested in niche films as they are stereotypically more cultured.

Picture

Tribe

After taking the Channel 4 Tribes quiz in the mind-set of what my ideal audience would say, the answer came up as a Street Artist. This means that they are vocal and creative on the streets and their motivation is creating more art.

Music

Music is not really a factor that would affect my film, if you were into heavy metal and nothing else then maybe my film would not be for you but if you are a general music lover and open to all forms of culture. An ideal audience member would like music across all generations which means you are more embracing of culture and more likely to enjoy niche films. The music used in my opening is very niche which matches the independent tone and a love of niche music and an open attitude to enjoying new forms of music is the best attitude for my audience to have.

Television

Watch a lot of it and in variety would be the ideal candidate. Consume programs from past and present with ranges of genre from costume drama to reality TV. It just shows that you are culturally aware and actively trying to attain as much culture as you want. Niche Television seems to be very hard to find, as most television is widely watched in the millions. Perhaps shows like Utopia on channel 4 that were cancelled because of low ratings but was a quality product is a good example of a niche program. So, similar to music the audience for me would be an open minded one, that consumed metric tons of media.

Films

Similar to music and television watched a wide range of films from all ages and all genres. Have a passion for film and narrative storylines as that is what niche films are. My audience I would like to imagine involve themselves further in film, watching the Baftas and the Oscars, watching live streams of Sundance Film Festivals and getting involved in local film festivals. Of course the audience for me would be one that preferred niche films rather than mainstream ones; they would discuss and share niche films with their friends all the while having an underlying penchant for all films.

Age

Mid 20s to mid 30s would be my ideal age range, this is because some of the topics discussed are complex, like economics, which you would need to be of an older age or have a huge interest in the topic to understand. People in this age bracket are more likely to be interested in niche films because they have already watched a great deal of films in their lifestyle and they would want to experience new and innovative cinema. But because it is a thriller it is still fast paced so it would also fuel the excitement of the mid 20 year olds. Also it is people in this age bracket that have just got in or have been in the film industry, young creative types who are more inclined to go to film festivals and see niche films.

NRC Social Grade

NRC grade C1, B and A is the bracket that would be my audience, with B being the most likely to see niche films as they would be industry professionals and would have more money to go to film festivals. C1 and A are not excluded as the film would still be marketed towards them as it is still action/thriller for the C1s who desire escapism but also has high class ‘A’ grade topics such as stock market manipulation and governmental issues.

Gender

The gender market for my film is both genders as both genders are major roles in the films and neither is gratuitously sexualised or mocked for their gender. Although I believe more men would see the film because it had more stereotypical male topics like action and high level finance.

Religion

Religion would not be a factor to be considered in my ideal audience, religion is never explicitly mentioned throughout the film as it is not a topic that is relevant to the film. Any religion could watch it as it would not offend any of them.

Race and Sexuality

Even though the main cast are all Caucasian this should not deter any races from being an ideal audience. All races would be able to identify with job types, human emotions and the idea of a hopeless struggle regardless of skin colour. No one is sexualised in the film as the topics the film brings up have no relevance or connection to sexuality and as it is a niche film it is narrative based.

Education

A higher education would be preferable for an ideal audience because of the higher level topics used like stock markets and finance as well as government issues. A standard education would not be an issue as it is still an action/thriller so would contain exiting elements.

Income

Income not relevant as a cinema ticket cost is negligible. Because it is a niche film it is likely to be shown at film festivals so extra income could mean an early screening but it would also arrive to cinema screens in the end.

Lifestyle

Current lifestyle that would not be interested as much could be stockbrokers that are on the run from a government agency, but I think the amount of people with this lifestyle would be slim. Stockbrokers could enjoy it because it has thriller elements that would not be present in their lifestyle. A desired lifestyle would be one of a job in high finance and a life of action and escapism.

Brand Purchasing

Purchases of film posters, magazines and DVDs go a long way to immerse an audience into the culture. But brand purchasing is not necessary, just a passion for niche films and film culture.

Psychographic

Succeeders and Explorers are the ideal psychographics for my audience; they both like and take in fine art so they are more likely to enjoy niche films, seeing a niche film lets succeeders feel self important. Explorers are younger and more likely to watch new things so a niche film appeals to them more.