Questionnaire Feedback

I created a questionnaire using smartsurvey.com. I asked 10 questions related to film consumption and the type of audience and sent the link out onto the internet to see what the responses would be.

Question 1.

As we can see there is a higher percentage of males that responded to this film questionnaire. This suggests to me that a film audience has a higher probability of having more male members in it but still a high percentage of females. This means that in the production and marketing of my film I should consider that the audience will be more make, but also I cannot neglect the female audience as they also are a large part of the audience.

Question 2.

The majority of the age to the survey is under 29, around 65%. The ages 40-60 only represent 10% because they are less likely to be interested in film. Of course because this was an online survey the older generation are less likely to be involved in online activities. Because 65% of the responses were under the age of 29 that should be my target audience age. This means that I have to produce and market a film that appeals to students mainly and also people just starting work. I would still need to consider the older generation as they represented 35% of the survey over 29 so it would be foolish to neglect them.

Question 3.

As we can see from the results of this question the majority of the responses had the occupation of student, 50%. There were very little unskilled and unemployed responses so I would not aim to market a film towards them as they would have less money and would be less willing to go to the cinema. Student and professional occupancy are the highest groups meaning that I should be more inclined to produce and market a film aimed at those occupancies.

Question 4.

The amount of times people go to the cinema will be important in marketing my film. The majority go between 3 and 6 times a year meaning that there is still a healthy audience presence in the cinema. The outliers of 10+ times and once or twice would not impact my marketing strategy. This question mainly makes me assured that enough people go the cinema that makes it worthwhile to make a film.

Question 5.

These answers to this question were just for me to see why people would not frequent the cinema. The reasons are fairly benign and would not impact my marketing campaign. These responses display a sense of ennui towards film but there is few of them.

Question 6.

Using the feedback from this question I can determine which films a contempory audience would prefer to watch, and which genres to avoid. As we can see from the results the most popular genre is the Thriller genre, followed closely behind with comedy, action and adventure. 76% of voters picked thriller as one of their favourite genres which encourages me to make a thriller film opening. This is because it will reach the widest audience and entertain the majority of people. From and economics standpoint it would also be the genre that would be the most profitable as it is the most popular genre.
The least popular genre is Horror, coming in at a measly 23%. This is most likely because Horror is a more niche genre rather than a safe one. This makes me consider not making a Horror genre movie as it would appeal to the least amount of people.

Question 7.

This question gives me some background information on my audience but also is helpful in deciding what kind of film opening I'm going to make. Because only 4% of voters go to an IMAX cinema this means that my film opening does not necessarily have to be visually beautiful. The rest of the voters either go to a local cinema or go to a multiplex. This is good news for an independent film like myself as local cinemas are more likely to stock niche films and even multiplexes sometimes wouldn't say no.

Question 8.

For  this question I put in a series of video clips of Opening trailers that each had a different USP. Skyfall had a cliff-hanger, Heat had famous actors names, Snatch had a narrative voiceover, Casino Royale had an action sequence, Reservoir Dogs had dialogue and Vertigo had a tension build up. As we can see from the results after the voters watched the trailers they decided that a tension build up would encourage them to keep watching the most. This means that in my opening titles I should attempt to build up tension as it is the best feature to keep my audience watching. a voiceover was the least successful which makes me sceptical to use a voiceover in my opening as it does not appeal to the masses.

Question 9.

I wanted to know which opening titles was the worst. Snatch was narrowly voted the worst opening and in the Why? comment section that the voters could type in the overall consent was that not much happened in the opening. This encourages me to create an opening that has action and pace and information as to make sure there is plenty happening to keep my audience enthused. No one voted for Skyfall suggesting that it is the best or the better of the openings up there. The USP used in Skyfall in a cliff-hanger and stunning SFX. This means that in my opening I could use a cliff-hanger to entice my audience.

Question 10.

This question helps me out with what kind of narrative my opening would be best to take. The most popular answers were a linear narrative or a narrative where multiple stories happened at once. Because they are both popular this allows me some creative freedom in picking a narrative between those two that I would prefer but still safe in the knowledge that it is accessible to audiences. I would not create opening titles that are unrelated to the film because the voters have decided that that is the narrative they enjoy the least.