Also on top off the complete audience profile for The Martian I have done a profile using Hollywood Quadrants for the movie as seen below. Using animation in photoshop I have created a fun enjoyable GIF that is informative.
As you can see the biggest quadrant is the Male over 25, this is because it is an intellectual sci-fi film that is marketed towards the male gender more than the female gender. Male under 25 comes in a close second, younger people still a large target audience but more likely to not have read the book. Female over 25 is next, not many women in the movie, a lone man is the protagonist but still enjoyable to them. Finally women under 25 are the smallest quadrant as they again are not likely to have read the book and find the film less relatable as the women in the film are not heroes.
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